12/8/2023 0 Comments My logo editIt gives clients clarity about what they’re getting into, and it also shows them how methodical I am. Over the years, my proposals have grown from a single page to multiple page documents. When I was starting out as a freelancer, my “proposal” was a short email telling the client my fee and project duration estimate. Project timeline with a list of activities we’ll be doing each week.Phases in the design process describing what we are going to do, in what order.(Add-on services, number of revisions, etc.) Project scope: an itemized list of all the services the client needs, and clarification of what is and isn’t included in the project fee.Project proposalĪfter the initial meeting, I go through my notes and write a detailed proposal for the project that outlines: Writing sales and legal documents is an important part of being a creative consultant, and it impacts our work greatly. Nearly all the problems that creatives encounter during the project stem from mistakes made during this phase. Paperworkįew people think of client on-boarding as an integral way of the design process, but it very much is, since it affects how the project is going to go. This video call typically runs under one hour, and even shorter if the client is very clear about their needs and comes to the meeting prepared. If they tell me what they need, I can make an accurate project scope. In addition to the logo design and brand style guide, every client needs at least a few additional graphics they can use for marketing and communication purposes (like social media profile and cover images, email signature, letterhead template, etc.). Our first meeting is a chance for the client to get to know me and how I work, and for me to learn as much as I can about the client’s business: their current services, their future plans, why they’ve decided to rebrand their business right now, who their clients are, and any specific needs they have in terms of deliverables. The same email contains a link to my appointment calendar, so they can book a time to meet me over video call. If the client and the project both sound good, I send them an email with my Welcome Guide-a digital brochure that outlines my design process (what I’m writing about in this article), my design philosophy, my feedback guidelines, as well as my business policies, so they can decide whether they’re OK with all of that before we proceed. (By now, I can mostly tell from the first email when someone is going to be a pain to work with.) If the client sounds like a difficult person, I turn the project down as well. If I can tell from the inquiry email that the client’s industry is way outside of the fields I want to be working in, or they don’t have a sufficient budget to cover the services they need, or I’m booked and can’t meet their deadline, I respond right away that I’m not available so they can find someone who is. The client seems like a reasonable person (in writing at least).The client’s budget range covers my minimum fees.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |